Resonance® is a proprietary Gang & Gang technology and the industry's only statistically valid process for measuring human emotions and motivations. Advances in neuroscience and psychology indicate that emotions are critical to decision-making. By quantifying emotions, Resonance allows us to accurately understand motivation and predict human behavior. The results are sharply focused, organized and actionable, providing a radically new level of insight.

The Resonance instrument is a self-administered on-line or paper-and-pencil survey. Resonance uses open-ended topics to elicit spontaneous emotional reactions and rational explanations. Using our proprietary algorithms, we quantify and interpret these responses to derive reliable, useful results that have been validated using Six Sigma standards.

Resonance delivers a complete and unbiased view of the motivations of any audience, related to a specific topic. These issues are sorted according to the type and strength of the emotions connected with them, pinpointing what is most critical and where attention should be directed. Through Motivational Segmentation, individual motivation is quantified and reliable projections of loyalty and defection are calculated.

As a result, companies have been able to apply our analyses to effect major improvements in sales and marketing strategies, brand equity, training programs and organizational effectiveness.  A key outcome, unique in the research world, is Motivational Intelligence® - the discipline that continually applies the quantification and tracking of emotional and rational motivations to marketing and organizational decisions and business practices.

Explore our solutions, meet our team, and learn more about Resonance, the tool that leads to Motivationally Intelligent decision-making.