|
Curious to know more about the underpinnings of Resonance? Check
out what psychologists and neuroscientists are saying about emotions
and human motivation.
"Descartes Error - Emotion, Reason, and the Human Brain"
by Antonio Damasio
"Emotional Intelligence"
by Daniel Goleman
"How the Mind Works"
by Steven Pinker
For a view about "psychographic data", read excerpts from the following article.
Source: "Annals of Marketing" by Malcolm Gladwell, New Yorker, 10/4/99 | 
