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Gang & Gang uses Resonance®, our innovative emotion-based insight tool, to provide B2B and B2C solutions to organizations grappling with a wide variety of marketing and organizational issues. Our expertise encompasses a broad range of industries, including pharmaceutical, automotive, financial services, high tech, consumer packaged goods, e-commerce, and telecom.

On this page, you'll learn how you can use Resonance to understand what's really going on inside the heads of your customers and employees, and how to motivate them quickly and effectively.


Marketing Solutions - Clients have utilized Resonance to pinpoint customer motivations, target customer segments, predict consumer behavior, gauge product launches, prioritize new product slates, understand brand loyalty, explore channel behavior, assess new product concepts, focus brand positioning, maximize messaging, identify new competitive advantage, probe competitors' weaknesses and evaluate advertising effectiveness.


Marketing Perspectives - Why should Resonance pique your interest? Articles on current marketing challenges and why Resonance should be in your marketing toolkit.


Organizational Solutions - Clients have utilized Resonance to assess employee morale and commitment, understand employee motivation, diagnose and reduce employee attrition, focus training interventions, and generally improve organizational effectiveness.

Marketing Perspectives

I SECOND THAT EMOTION
How Neuroscience Is Re-Igniting Marketing

WHO LET THE DOGS OUT?
Why Loyalty Marketing Fails

OOPS, I DID IT AGAIN
Taking the Gamble Out of New Product Launches

IT'S NOT EASY BEING GREEN
Solving the Riddle of Green Product Marketing


Marketing Solutions

CRM / LOYALTY

  • Top 3 automaker uses Resonance to understand customer motivations.

  • Leading CPG company learns about the negative emotions associated with meal planning.

  • Utility enters highly competitive environment and stems customer defection.

  • Online grocery service combines diary panel research with Resonance to identify online behavior, emotions and motivations.

    • LAUNCH / RE-LAUNCH

  • Leading pharmaceutical company revamps strategy, position and advertising for previously under-performing new drug.
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  • Late entrant in the IP networking arena exceeds sales and awareness goals.

  • Fortune 10 Pharmaceutical client launches new drug successfully using Resonance.

  • Telecom Company taps Motivational Intelligence to leverage new product offerings.

  • Innovative company uses Resonance to launch new service

    • BRAND POSITIONING & MESSAGING
  • Client thwarted fast growing competitor by leveraging new insights delivered by Resonance.
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  • Leading telecom company assesses the value of high profile spokesperson.

  • Prominent research hospital uses Resonance to address declining referrals.

    • ADVERTISING EFFECTIVENESS

  • Global CPG client creates new metrics for ad effectiveness and brand equity.




    • Organizational Solutions

    ORGANIZATIONAL EFFECTIVENESS

  • Financial services giant beats sales goals by increasing the emotional competence and retention of its financial planners.

    • RECRUITMENT & RETENTION

  • Fortune 50 company dramatically improves organizational quality, recruitment, and training without costly reorganization.

  • Prestigious Women's College able to address root causes of undergraduate attrition.

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