Gang & Gang Inc.: Management Bios

Steve Gang (Founder, President & CEO) is a consultant and entrepreneur who recognized the commercial potential of Resonance in 1990. After developing Resonance into a commercially useful tool Steve founded Gang & Gang to realize that potential. Steve has started other successful businesses, was a partner in the Boston Consulting Group and Towers Perrin, and has experience in a wide range of consumer and industrial businesses. Steve holds law and business degrees from Harvard University and a degree in economics from Amherst College.

Bill Mount (Director of Insights and Initiatives) likes to refer to himself as an "amateur marketing anthropologist": someone with an abiding interest in understanding the psychological, cultural and biological forces that drive humans to make particular decisions about what they buy--then putting those forces to work for clients. His career encompasses 15 years in the advertising agency business: at D'Arcy, Masius, Benton & Bowles, where he created campaigns for Anheuser-Busch, AT&T and Red Lobster; at BBDO, where he was Creative Director on Taco Bell and Frito-Lay; and at Ogilvy & Mather, where he was Creative Director on Compaq Computer and Shell Oil. In 1994, Bill co-founded Brain Surgery, LLC, an Atlanta-based marketing consultancy and, shortly thereafter, was introduced to Steve Gang and Resonance Research Technology by a mutual client. In 2000, he joined Gang & Gang. As Director of Insights and Initiatives, Bill helps apply Resonance insights to clients' specific brand architecture, marketing and communication needs. Bill is a former rock and roll drummer (his band Itchy Nickel played warm-up for Chicago in 1976) and a nascent science fiction author.

Jeb Hurley (CEO, Resonance Technologies) brings over twenty years of hands-on product innovation, marketing and organizational problem-solving experience to Gang & Gang clients. Spanning both B2C and B2B markets, Jeb has held CEO/ COO roles at two venture capital-backed startup companies, general manager roles at Eastman Kodak and Digital Equipment Corporation, and sales, marketing and product management roles at Oki Data Corporation and Hayes Microcomputer Products. He began his business career helping to build his family's specialty retail business near Pittsburgh, Pennsylvania. Jeb has served on the boards of public, private and not-for-profit companies and has been involved with several community organizations, including serving as President of Friends of Literacy Unlimited and working with Junior Achievement of Boston. He holds an MBA from the Katz School at the University of Pittsburgh and earned a Bachelor of Science in Economics from Gannon University.

Roger Graves (Chief Technology Officer) is a Silicon Valley entrepreneur who co-founded White Rabbit Virtual Inc. (Walnut Creek, CA), where he was Chief Technology Officer and currently is a member of their Board of Directors. Roger has applied extensive design and programming experience in developing business applications for data collection, interactive feedback and e-commerce for companies such as Chevron, Adia Personnel, Mortgage.com and Xpede.

"Resonance provides revolutionary answers to some of business's most elusive questions. By far it is one of the most powerful technologies I have ever seen."

Laurie Beeson (Advisory Board) Laurie Beeson is a consultant with 30 years of marketing and general management experience. In addition to running his own consulting business, he's been senior marketing officer at Boise Cascade, Hallmark Cards, Frito-Lay and KFC. Earlier, he held marketing positions at Polaroid and Procter & Gamble. He received his MBA from Columbia and his undergraduate degree from Brown University.

"When I first saw the Resonance tool four years ago I said, "Wow -- quantifiable emotional responses that lets customers tie their feelings back to product or service aspects that affect them -- this will take a lot of witch doctors out of the loop! I believe in Resonance."